Fuji Xerox – Case Study

Fuji Xerox – Case Study

Comprint Supply Co., Ltd. – Commercial Print

“We provide a comprehensive range of digital printing services. Teamed up with Fuji Xerox, we maximized new technology to create new styles of prints. I thought the new technology helps stimulate vibrancy of the printing business. Moreover, we see massive opportunities on newmarket that we never aware of..” Ms. Suvisa Chakkaphak, Director

COMPANY BACKGROUND

Comprint Supply Co., Ltd. was established in 1995. Until today, we have gradually gained experience, knowledge and reputation in the printing industry as one of the professionals. We always realize how the world has been growing in such fast pace by innovations and technology in recent decades.

As a result, we have been developing our service and approaches to craft the most modern and high-quality merchandises to serve customers’ need and to remain customers’ confidence. Aware the importance of being the high proficient service provider and high caliber manufacturer. We aim to do business as professional and continue serving good products and sincere will to our customer now and to the future.

Our company mainly provides quality web offset printing service which has been entrusted by many national-level organizations and leading corporates. Our highlighted print is business forms used with computers. The reason why our family business succession to the 3rd generation is successful is mainly due to our response to clients’ precise needs.

WHAT ARE CUSTOMER’S BUSINESS CHALLENGES?

Previously Comprint Supply outsourced digital job outside mainly for supporting existing customer as total printing solution provider then found quality control is one of our challenge. Then decided to invest VersantTM 180 Press on 3 years ago for serving customer need including quality control & turnaround time matter.

Right now customer demand was changed especially massive demand of label, CMYK Plus application and packaging. Three categories dominated printing industries and still have big growth on the next decade. Packaging & label have a lot of special materials to print out and white color are mandatory need. These demand had been noticed by Comprint Supply from internal market data analysis as same as Fuji Xerox representative (Sale, Customer Success team) hence need to discover and align with this market trend. 4 colors digital printing doesn’t fit the real market need anymore.

The new investment have to be considered as the new growth of business especially CMYK Plus, Variable Data Print (VDP) job on label and packaging. One step ahead of customer demand is Comprint Supply mandatory action.

FX PROPOSED SOLUTION AND OVER ALL WORKFLOW HIGHLIGHTS

Based on consideration point of current market trend and customer needed, CMYK Plus and Variable Data Print Specialty Imaging application investment had been approached by FX sale specialist and Customer Success team. Finally FreeFlow® VI Suite and of course Iridesse™ Production Press with the power of white color was chosen by Comprint Supply.

New application on label and packaging with silver and white color are impressed to customer. Wide range of Variable Data Print application had been showed particularly on how easily to create start from basic Variable Data Print (running number, Barcode), Variable Data Print specialty color application including how to use specialty dry ink on InDesign really helped to streamline Variable Data Print workflow design process to become ready to print file.

HOW DOES CUSTOMER’S BUSINESS BENEFIT FROM FX SOLUTION?

FX solution majority bring customer to the next level of business. Streamline customer production workflow, offering new versatile applications for short run and variable data printing job. Comprint Supply breakthrough new business with packaging, label, CMYK+, Variable Data Print Specialty imaging to support new company growth as same as new selling opportunity in versatile market segment. The variety of applications and differentiate are played the main part as strong point from other print provider. With the Variable Data Print personalization enablement including microtext offering new innovation printing service for instance concert ticket, certification, gift voucher with exceptional quality. This is one of the unique convincing application to end user.

Moreover, Iridesse™ Production Press materials handling are really useful for supporting wide range of media, including label, paper sticker, PP sticker, PET clear film and Metalized paper which ready to be chosen by end user based on whatever requirement. Bottle line profit increase 300% within 2 years after investment.

WHY DID CUS TOMER CHOOSE FUJI XEROX?

For entrepreneur viewpoint, Comprint Supply consider us as business partner since the first investment of Versant™ 180 Press until consumer behavior and market trend change to packaging, label and CMYK+. Strong reason are listed up from customer below:-

1. Consultative action
Fuji Xerox team always start communication as consultant style. Never start with “Product oriented”. Business discussion is the starting point as mandatory especially in worldwide/local market trend discussion. To show up how Fuji Xerox care about customer business and find the way of improving current business doesn’t matter new investment, adaptation, preparation and etc. Moreover, many activities initiated by Fuji Xerox team are one of the ways to push Comprint Supply considered and step forward beyond just printing service. Finally win one PIXI award of Environmental category. This is the first impression of Fuji Xerox team.

2. Technology
Fuji Xerox product and solution portfolio are ready to address business challenge and increase new growth and revenue by the combination CMYK+ capability and Specialty Imaging Variable Data Print solution such as FreeFlow ® VI Suite enhance new application and competitive advantage.

3. Service
When we talk about Service is not always mean how to fix machine. One of the key selections from Comprint Supply is “Service” which covered many parts of Fuji Xerox team for instance GCS Sale, GCS Marketing, GCS Customer Success, GCS Pre-sale, GCS Post-sale and GCS Service Engineer. Heard about how good of Fuji Xerox service in the market and it was decision point.

Image Quality Lab Co., Ltd. – Quick Print

“Right now, time pass by with customer demand never be the same. CMYK aren’t enough to appear customer creativity idea together with various materials to be the part of true value of customer application” Mr. Sompetch Jiaramanytwesin, Managing Director

COMPANY BENEFIT SUMMARY

Image Quality Lab (IQ LAB) was founded in 1986 by experts who graduated from imaging and printing technology department, faculty of science, Chula longkorn University. Starting with renting a small space of 96 Sq.m. on Silom road, we have extended our company continually. Now we change of place to Ekkamai road in downtown Bangkok, that can commute easily by BTS Skytrain Ekkamai.

Starts with film processing for professional photo studios, advertising agencies, and fashion magazines. In Digital decade, IQ LAB has been the pioneer and expanded to professional digital printing service. More than we have gathered experience, quality, and innovation so that we can ensure that our various and high-quality print will serve our clients the right needs.

WHAT ARE CUSTOMER’S BUSINESS CHALLENGES?

Customer demand in photography was changed from conventional to digital camera world. Most of client just snap and don’t really print out. IQ LAB don’t waste this market shift to affect their business fundamental.

They found this opportunity and bridge this gap by initiate unique memory book printed by digital printing technology. That’s why invested on Color 1000 Press in the past 10 years to capture customer’s demand as same as open new opportunities for serving market with variety application.

Right now, time pass by with customer demand never be the same. CMYK aren’t enough to appear customer creativity idea together with various materials to be the part of true value of customer application.

FX PROPOSED SOLUTION AND OVER ALL WORKFLOW HIGHLIGHTS

According to competitive advantage point of view, IQ LAB consulted with Fuji Xerox (Thailand) about current market and near future ahead market trend. Finally come up with the solution to address all customer need with Iridesse™ Production Press as “first” installation in Thailand with XMPie uDirect Studio for serving new application approach. Expecting new revenue stream from high value memory book with specialty dry ink, personalize image effect by XMPie uImage and banner printing for supporting 3 folds photobook cover with special color material. Not only printing business solution but also all valuable Fuji Xerox service team (Engineer & GCS Post-sale team), GCS Customer Success team keep continue update market voice and consultative discussion.

HOW DOES CUSTOMER’S BUSINESS BENEFIT FROM FX SOLUTION?

Fuji Xerox solution majority bring customer to the next level of business. Streamline customer production workflow to offer new versatile applications for short run and Variable Data Printing job.

Uncompromising quality is DNA of IQ LAB. With Fuji Xerox technology, we can reach highest quality level easier. Fogra certification standard as the norm of our printing workflow. Our quality have been proved and achieved many award from Thailand Printing Association award 18 time and PIXI award 18 time.

IQ LAB breakthrough new business with highest quality of memory book print out with specialty dry ink mostly on silver and white. Including expertise of imaging retouching can enhance the new idea with XMPie uImage. It make the price per application more higher than IQ LAB never imagine. Top line increasing a lot down to the net profit margin significant improve too.The big number come by the basic with white color enablement and exceptional quality printout bring customer to the next level of business.

WHY DID CUS TOMER CHOOSE FUJI XEROX?

For entrepreneur viewpoint, investing judgement need to be considered on many view. IQ LAB is former HP Indigo user who totally move to us since Color 1000 Press launched. Strong reason are listed up from customer below.

1. Consultative action
Fuji Xerox team always start communication as consultant style. Never start with “Product oriented”. Business discussion is the starting point as mandatory especially on in worldwide/local market trend discussion. To show up how Fuji Xerox care about customer business and find the way of improving current business doesn’t matter new investment, adaptation, preparation and etc. Moreover, many activities initiate by Fuji Xerox team are one of the ways to push IQ LAB to think and step forward beyond just printing service. The massive boot of creativity idea and global trend for IQ LAB team come from Premier partner and PIXI award. This is the first impression of Fuji Xerox team.

2. Technology
Fuji Xerox product and solution portfolio are ready to address business challenge and increase new growth and revenue by the combination CMYK+ capability and solution such as XMPie software make IQ LAB have competitive advantage. Our expertise of imaging technology and additional with Specialty Imaging technology such as XMPie uImage make IQ LAB even better, faster and stronger.

3. Service
When we talk about Service is not always mean how to fix machine. One of the key selections from IQ LAB is “Service” which covered many parts of Fuji Xerox team for instance GCS Sale, GCS Marketing, GCS Customer Success, GCS Pre-sale, GCS Postsale and GCS Service Engineer. IQ LAB heard about how good of Fuji Xerox service in the market and it was decision point.

4. Brand
After first Color 1000 Press investment and become Fuji Xerox partner. IQ LAB learn how Fuji Xerox engagement customer. It builds up sophisticate experience especially “TRUST” in the brand. That’s make 2nd investment is easier than 1st one. Moreover IQ LAB is one of our influencer to speak out how great of Fuji Xerox as the TRUE partner.

https://www.fujixerox.co.th/th-TH
Xerox, Xerox and Design, as well as Fuji Xerox and Design are registered trademarks or trademarks of Xerox Corporation in Japan and/or other countries.

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